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Winning With Responsive Web Design

Digital content is meant to be viewed on a variety of devices, from mobile smartphones and tablets, to desktops. Responsive Web Design (RWD) is a technique to layout and code a website on several viewing platforms without having to change its layout of resizing and scrolling. RWD automatically re-adjusts to fit the UI elements for its reader. This is becoming the best approach moving forward with today’s technology since more people are viewing websites on their mobile devices than desktops. As far as development costs, its saving time and money since there is no need to duplicate a website for mobile platforms which in the end, can add up. In addition, the time to update multiple platforms is eliminated with the simplicity of having both mobile and desktop versions created on one site. BURKE is staying ahead of the curve with recently going live with RWD platforms they have created for many of our clients. Jack Burke, BURKE President and CEO states, “We are continuously implementing and educating our clients in RWD. It’s important that our clients stay competitive and on the cutting edge within their specific industry so they stand out above their competitors with today’s technology. Most importantly, with the help of their improved RWD platform, our clients will be able to provide exceptional service and have their businesses succeed.” New sites that we just completed are LuckyClaysFresh.com and FriendshipCharlotte.org. Not only are they now compatible for multiple layout viewing, but each website is visually appealing and can be easily navigated. Both sites were designed and developed by BURKE’s Creative Director, Mariana Riojas and Senior Web Designer, David Naspinski. David Naspinski, Senior Web Designer adds, “Our customers recognize the importance of responsive design. They want to ensure that their users have a positive experience no matter what device is used to view their site. Responsive Web Design has allowed us to give our clients a luxury in technology that will impact their website and relationships with their customers.” In February 2015, Google announced their changes with responsive sites and what this means for website owners as far as search traffic and modifications to their own site. Google states, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” This year, the Web Marketing Association’s 2015 WebAwards congratulated burke.design with the Outstanding Website award. It is with their consistent movement with Responsive Web Design that makes BURKE Charlotte’s leading digital design agency. Staying innovative as today’s technology expands allows them to enhance web design to create a user-friendly experience. ABOUT BURKE Headquartered in Charlotte, NC, BURKE is a full-service advertising group experienced in creative integrated marketing solutions. Since 1991, BURKE has been designing powerful tools and campaigns for regional, national and global businesses through advertising, marketing, public relations, design, SEO, web development, social media, graphic design and event planning. More information on Burke Communications can be found at www.burke.design. ABOUT LUCKY CLAYS FRESH Located in Norwood, North Carolina, sits Lucky Clays Fresh where you can find locally raised and grown fish, vegetables, and herbs. All produce is fresh year-round with no toxins, no waste, and no chemicals added. Since Lucky Clays Fresh start of success, they are continuing to expand for the potential of producing 80,000 pounds of fish, 960,000 units of produce and 20,000 pounds of shrimp annually within the next five (5) years. Lucky Clays Fresh was built on providing a better quality of locally grown produce through a sustainable farming method known as Aquaponics, which allows the ability to find methods to provide food to an ever growing population. To learn more information, see their newly responsive web site at www.luckyclaysfresh.com. ABOUT FRIENDSHIP Friendship Missionary Baptist Church is located in Charlotte, North Carolina. Friendship welcomes people from all walks of life to come together to worship, study, and share God’s word and the message of Jesus Christ. It is a friendly and mission oriented church who cares for the needs of individuals, families, and communities. Pastor Jones has served at Friendship since October, 1982. He has organized and led numerous medical and religious mission trips, created a satellite center for the Charlotte-Mecklenburg Senior Centers, and won many awards, including the Nelson Mandela Award. More information about Friendship Missionary Baptist Church can be found at www.friendshipcharlotte.org.


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