BURKE Creates New and Updated Responsive Website for Carolina Tree Care
On November 12, 2015, Carolina Tree Care received an updated website. The new site is responsive, giving visitors easy navigation through various devices. The website also features the new design BURKE has created to refresh the Carolina Tree Care brand. The creativity and design behind Carolina Tree Care’s website are with the following BURKE employees: Art Director, Mariana Rojas, graphically designed the website; Debbi Lawrence, Front-End Web Developer, developed website code and format; Videographer, Rick Guile, shot and created the Carolina Tree Care video; and Account Manager, Morgan Paterwich, managed and oversaw all duties for the creation of Carolina Tree Care’s new responsive website. At BURKE, it really is a group effort to complete a project. Each step is precisely thought out and handled by a contributed group effort to reach the end product. Mackenzi Guffey, Residential and Commercial Coordinator at Carolina Tree Care states, “I know I can speak for the whole team at Carolina Tree Care when I say how amazed we are at our new website. It is everything we could have hoped for and BURKE delivered. Thank you to Morgan Paterwich and her team for making a remarkable video and website that was done professionally!” Mariana Rojas, BURKE’s Art Director, who is responsible for the creation of the updated website explains, “The objective was to create a clean, simple and responsive site that reflected the type of personalized and customized service offered by CTC. With the need of making all sites responsive comes the challenge of designing pages that don’t look generic or template-like- the CTC site is unique thanks to the color palette, customized shapes and tree textures used. We were also able to use custom photography which is always a plus because it shows the audience/possible customer’s trustworthy service that is real.” About Carolina Tree Care Located in Concord, North Carolina, Carolina Tree Care has been providing high quality tree services since 1987. With two separate divisions, utility/municipality and residential/commercial, Carolina Tree Care is able to take care of any service for businesses, residential areas, and utility companies in the greater Charlotte, North Carolina area. In addition, they have received Tree Care Industry Association (TCIA) verification, which means Carolina Tree Care is certified in all accreditation standards and has gone through a detailed application process. Carolina Tree Care is committed to help its customers with the best service as possible and continues to stay flexible so each and every customer’s needs are met. To learn more about Carolina Tree Care’s services, please visit their website, www.carolinatreeservice.com
BURKE Provides Cover Design for Jeff Dudan’s Book, “Hey, Coach!”, While Dick Butkus Speaks At The Charlotte Touchdown Club
Every year The Charlotte Touchdown Club’s sponsor and the Charlotte community look forward to The Touchdown Club’s luncheon series, which consist of 5 luncheons a year with speeches from Panther representatives, college coaches, and present and former professional players. BURKE has been a Pro Bowl Sponsor for The Charlotte Touchdown Club for many years and is excited to attend. This year the luncheon consisted of a speaker and a book signing with BURKE as the source of design. On Friday, October 30th, 2015, The Touchdown Club held their speaker luncheon series at The Westin Hotel in Charlotte, North Carolina. This luncheon’s speaker was Dick Butkus, Chicago Bears Hall-of-Fame Linebacker. Butkus, now in his 70’s, answered some Q&A’s and talked about how his NFL career has made him honest and humble because of the way the NFL took advantage of him. As expected, it was truly a genuine and inspirational speech. Jeff Dudan, Advantaclean’s CEO and a client here at BURKE, showcased his book, “Hey, Coach!” with a book signing before the luncheon. Burke was responsible for designing the book cover. Mariana Rojas, BURKE’s Art Director, states, “We created the cover and the illustrations that went into each chapter. I read the book and came up with different ideas for the cover. At the end, he chose a simpler cover that includes all the motivational phrases that the coach in the book tells the players in his baseball little league for encouragement”. It was a detailed creative process that had Rojas digging deep and studying Dudan’s words to find her inspiration for the finished book cover. At BURKE, we stay detailed and determined with each project to make it what we see it as and what our clients end up happy with. About The Charlotte Touchdown Club Founded in 1991, The Charlotte Touchdown Club is a 501(c)3 non-profit organization that promotes high school, college, and professional football in the Charlotte, North Carolina area. Over the past 24 years, the club has grown their sponsor team to more than (70) companies and have raised more than $1,500,000. Another highlight of the year is the most prestigious defensive award, the Bronko Nagurski Trophy, which is held every December at The Westin Hotel in Charlotte, North Carolina. The award is given to honor the most prestigious defensive player in America and is voted on by the Football Writers Association of America. To learn more about The Charlotte Touchdown Club, visit their website http://www.touchdownclub.com/.
BURKE Contributes to Doosan’s Dealer Meeting at The NASCAR Hall of Fame
On October 7th-10th, 2015, Doosan hosted their Doosan Portable Power’s Inaugural Driving Performance Dealer Meeting at the NASCAR Hall of Fame in Charlotte, North Carolina. Doosan combined this event with their already popular NASCAR Race-N-Tailgate event that focused on how Doosan Portable Power helps your driving performance with their products and business strategies. Scott Park, Doosan CEO, made an appearance at the meeting and spoke to the dealers more about their industry-leading products and what’s new at their upgraded facility. BURKE’s Art Director, Mariana Rojas, Videographer, Rick Guile, and Marketing Specialist, Caitlin Takos, teamed up and contributed the following for the event: Doosan signage, which entailed the meeting agenda and Doosan logo; a landing page for the event; Doosan Portable Power’s Inaugural Driving Performance dealer meeting invites and e-invites; a hype video for the dealer meeting; and executive presentation for the speaker to refer to during the meeting. Caitlin Takos, BURKE’s Marketing Specialist, stated, “BURKE was able to provide Doosan with cohesive assets for their inaugural Dealer meeting. It was a team effort from our side which was great to show our different capabilities here at BURKE. It was great to hear we attributed to it being a successful event.” Doosan’s Marketing Communications Manager, Brian Hill, continued by saying, “Doosan Portable Power recently held its inaugural Dealer Meeting in Charlotte, North Carolina. The well attended event – themed Driving Performance – focused on how we could help dealers drive their business forward. The event was a huge success and exceeded our organizations expectations. Our marketing partner, Burke Communications, played a significant role in helping shape and develop this first rate event. From beginning to end, they delivered the creative and engaging materials needed to take this event to a higher level.” About Doosan Established in 1896, Doosan is the fastest growing infrastructure Support Business in the world. They specialize in business, such as industrial facilities, machinery and construction to consumer goods. Doosan is made up of two Korean words. ‘Doo’ means a unit of grain, while ‘San’ means a mountain. Together, they mean ‘little grains that can build a mighty mountain’, suggesting that great things can be achieved when even the tiniest forces join together in a unified effort. Doosan is determined to make the world a better place and create new opportunities by innovating and developing valuable, reliable products and solutions to improve the quality of life for everyone.
BURKE Directs Photo and Video Shoot For Carolina Tree Care
On October 7, 2015, BURKE directed a photo and video shoot for a new client, Carolina Tree Care. The shoot was scheduled for Carolina Tree Care’s website and future photographs that will be used for on-going marketing campaigns in 2015 and 2016. The BURKE team spent the day traveling to numerous locations around Charlotte and Concord to capture residential and commercial sites. The footage covers the everyday services Carolina Tree has to offer, such as tree pruning in bucket trucks to tree removal by chainsaw. The drone footage helped capture the entire process from the sky, giving a unique perspective for an upcoming teaser video for Carolina Tree Care. BURKE’s videographer, Rick Guile, is the man behind the drone. Guile stated, “We recently began utilizing drone technology in our shoots, in particular the DJI Phantom 2+ Quadcopter. The ability to incorporate aerial footage really sets us apart and adds an even higher amount of production value to our clients’ projects.” Guile goes on to say, “It’s amazing how intelligent these drones are, and they’re extremely fun to fly. People see these bird’s eye angles and incredible sweeping landscape shots and ask, ‘How’d you do that?’ Drones." BURKE’s Account Manager, Morgan Paterwich stated, “The Carolina Tree Care shoot was an interesting out of the office experience. Being able to see the services the client has to offer helps put things in perspective while creating marketing campaigns. All of the workers were very helpful with letting us get the footage we needed. Being in those bucket trucks hundreds of feet in the air with chainsaws looked terrifying, but they all love what they do!” Mackenzi Guffy, Residential and Commercial Coordinator at Carolina Tree Care commented, “We loved having BURKE out on site with us. It’s great that they were able to shoot footage and capture every angle possible to show how dynamic our job really is. Our team goes to great heights to successfully complete a job. Our hope is that photo and video shoot will allow our customers to see what our job really entails, how diligent and hardworking we are, and want us to provide our service for them.” About Carolina Tree Care Located in Concord, North Carolina, Carolina Tree Care has been providing high quality tree services since 1987. With two separate divisions, utility/municipality and residential/commercial, Carolina Tree Care is able to take care of any service for businesses, residential areas, and utility companies in the greater Charlotte, North Carolina area. In addition, they have received Tree Care Industry Association (TCIA) verification, which means Carolina Tree Care is certified in all accreditation standards and has gone through a detailed application process. Carolina Tree Care is committed to help its customers with the best service as possible and continues to stay flexible so each and every customer’s needs are met. To learn more about Carolina Tree Care’s services, please visit their website, www.carolinatreeservice.com