As I peeled back the black wax seal from our fresh invitation, I started to appreciate all the work and effort that went into its design. The artful fold of the envelope left me on edge. What could be inside that deserved such a beautiful package? It was our invitation for submission to AAF Charlotte’s annual Addy awards! The whole parcel enticed us- challenging us to some epic battle. BURKE accepts.
Every year, we comb through our best work to decide what pieces we will submit. How do we want to represent ourselves to Charlotte, and Charlotte’s best creative minds?
We unfolded each layer, wondering what possible message could be enclosed. Inside, the card unfolded to reveal the words, “Be The Chosen One.”
I want to be the chosen one.
Slipped inside the card was a die cut symbol (The Addy’s newest logo), and a call for an Instagram challenge. Include this symbol in an Instagram photograph, tagged #bethechosenone. The best photograph wins. Well done, Mythic. This year’s Addy awards will surely be the stuff of legend.