On October 7th-10th, 2015, Doosan hosted their Doosan Portable Power’s Inaugural Driving Performance Dealer Meeting at the NASCAR Hall of Fame in Charlotte, North Carolina. Doosan combined this event with their already popular NASCAR Race-N-Tailgate event that focused on how Doosan Portable Power helps your driving performance with their products and business strategies. Scott Park, Doosan CEO, made an appearance at the meeting and spoke to the dealers more about their industry-leading products and what’s new at their upgraded facility.
BURKE’s Art Director, Mariana Rojas, Videographer, Rick Guile, and Marketing Specialist, Caitlin Takos, teamed up and contributed the following for the event: Doosan signage, which entailed the meeting agenda and Doosan logo; a landing page for the event; Doosan Portable Power’s Inaugural Driving Performance dealer meeting invites and e-invites; a hype video for the dealer meeting; and executive presentation for the speaker to refer to during the meeting.
Caitlin Takos, BURKE’s Marketing Specialist, stated, “BURKE was able to provide Doosan with cohesive assets for their inaugural Dealer meeting. It was a team effort from our side which was great to show our different capabilities here at BURKE. It was great to hear we attributed to it being a successful event.”
Doosan’s Marketing Communications Manager, Brian Hill, continued by saying, “Doosan Portable Power recently held its inaugural Dealer Meeting in Charlotte, North Carolina. The well attended event – themed Driving Performance – focused on how we could help dealers drive their business forward. The event was a huge success and exceeded our organizations expectations. Our marketing partner, Burke Communications, played a significant role in helping shape and develop this first rate event. From beginning to end, they delivered the creative and engaging materials needed to take this event to a higher level.”
Established in 1896, Doosan is the fastest growing infrastructure Support Business in the world. They specialize in business, such as industrial facilities, machinery and construction to consumer goods. Doosan is made up of two Korean words. ‘Doo’ means a unit of grain, while ‘San’ means a mountain. Together, they mean ‘little grains that can build a mighty mountain’, suggesting that great things can be achieved when even the tiniest forces join together in a unified effort. Doosan is determined to make the world a better place and create new opportunities by innovating and developing valuable, reliable products and solutions to improve the quality of life for everyone.