At BURKE, we realize our marketing techniques need to advance alongside the ever changing world of technology. Smartphones, tablets and computers create a constant barrage of easily accessible information for consumers. For your business to be successful in an age where customers have the world at their fingertips, you need to provide them with timely and useful quality content.
That’s why we value content marketing and the positive impact it can have on your business. Content marketing is the art of creating cohesive and engaging online content. The kind of content that creates ongoing relationships with consumers instead of hitting them over the head with a sales pitch. This worthwhile content needs to be part of all your online forms of marketing: E-blasts, SEO, Social Media, PR, and PPC.
Alright, so about now you’re thinking this all sounds great…and how do I start this? A great starting point is ensuring your website content is helpful and customer focused. Leave the unnecessary fluff at the door and include only what matters to your audience. Your site is the best place to start since most online roads will lead people back to your site. Now that you have excellent content on your site you’re done, right? No! Continue to engage your customers with news and blog posts that keep them intrigued. An added bonus is all this new content aids your Google search ranking. You provide valuable content to your customers and you’re rewarded in search standings. That’s our kind of win – win scenario.
Anyone else notice the self-reference here? A blog post about content marketing that in itself is content marketing.
Check out our next blog post to learn how to implement content marketing in additional online forms such as social media, E-blasts and PR.