Instagram: The New Frontier for Brand Awareness

BURKE Instagram Blog post

Did you know that of the top 100 brands in the entire world, 90% of them have an Instagram account? With over 300 million active daily users, Instagram has become one of the most effective platforms for digital advertising and marketing. Behind Facebook of course, Instagram is the 2nd most engaged social network. If you’re a brand who isn’t already advertising on Instagram, the amount of people scrolling through and engaging every day, every hour, every minute is reason enough to consider it. The level of brand engagement on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

We have all come across those people on Instagram who seem to have a TON of followers. From Kylie Jenner types (SugarBear Hair Vitamins, anyone?) to fashion bloggers (Amber Fillerup Clark) to popular YouTube personalities (Tyler Oakley), this new category of Instagram users are called “social media influencers.” Companies compensate these influencers (paying them, sending them free products, etc.) to share posts using and promoting the company’s product. These sponsored posts seem to be quite effective because, in many cases, they just feel more natural to consumers. Seeing a product being used by someone you look up to makes you more likely to try that product. If you’re a brand looking to spice up your social media marketing, reach out to some social influencers and see if they’d be on board with promoting your product!

If social influencers aren’t up your alley, there is still another Instagram marketing option you might like. Have you ever seen something on Instagram that you just had to have right then and there? Well, retail brands are now able to do e-commerce posts, which will be used as a sales tool to help generate traffic to retail websites. Retailers can even insert price tags into the photos so consumers can click through to look at the pictured product in detail. Then, consumers can purchase the product then and there if they desire. Essentially, consumers on Instagram can go from admiring a certain product in a post to purchasing that product in a matter of minutes!

Whichever marketing method suits your brand the best, Instagram is the place to be right now. Seize this opportunity to reach the millions, yes millions, of consumers who fall directly into your demographics and boost your brand awareness!