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With the rise of social media platforms, marketing strategies have experienced a shift from one-way communication to interacting with an audience. You have most likely heard of LinkedIn, coined the “safe for work Facebook,” being used every day by professionals looking to expand their network. LinkedIn is 2018’s second most...

I joined BURKE in October of 2017. Before relocating from Upstate NY to Charlotte, I was part of an in-house marketing team for a pest control company that had been in business for about 25 years. Prior to my arrival in early 2012, that company had generated some big sales...

Creative careers are evolving as fast as digital technology. With the paradigm shifting so often, the skillset needed for success can be hard to anticipate. So how do you remain at the forefront of innovation? Become a generalist. Broadening your horizon and learning crossover skills will help you conquer demands...

There are a few things that are definite when it comes to the marketing industry, one being the inevitability of change. With interactive technology constantly evolving along with media consumption habits, marketing strategies are continuously changing just to keep up. However, there is one thing that will never change, which...

What I’m about to write is probably going to contradict the fact that I’m even writing this. Let me explain. If you are reading this, kudos to you! You still appreciate a good stream of written verbiage. But you have to admit, reading this takes up time - valuable time....

When I look back to the summer of 2004, as I was about to head off to college, I remember an older friend saying to me, “You have your university email address now, so have you set up your Facebook account yet?” These were the days you had to be...

The summer of 2017 is dwindling down and is sending out the usual end-of-season energy. It’s time to go back-to-school shopping, soak up the sun on as many brewery patios as possible, and hit up the pool before Labor Day approaches. This year, Charlotteans have a whole other factor adding...

This is the tenth anniversary of A Big Heart Foundation's T4T Golf Tournament and we hope to make it the best yet! The T4T Golf Tournament is the second largest contributor to the Marine Corp Toys for Tots program in the state of North Carolina. Sponsors supporting the event include a variety...