[Continental Tire]

Print Ads + Benefits Guide


Continental Tire


  • Benefits Guide
  • Copywriting
  • Print
  • Photography

Print Ads + Benefits Guide

As Continental Tire's sales and operations continued to grow they saw a need to expand their talented workforce. We were excited to help tackle this challenge by working on their print recruitment campaign. We traveled to several states to capture charismatic photos of their current employees. Then we paired the employee photography with the compelling message that their passionate employees are the reason they're leading the tire manufacturing industry. Keep scrolling to see these positive and driven individuals!


When world-class tire manufacturer Continental planned to roll out its 2017-2018 benefits package, it turned to BURKE for a high-impact campaign that would be easy to review and hard to put down. Using graphic-driven benefits guides, posters and postcards, we not only conveyed HR’s message, but boosted employee morale and received high praise from a client that understands the value of customer satisfaction.


What better way to recruit new talent than to display the passion and commitment of current employees. BURKE traveled to national Continental locations and photographed team members who serve as the company’s best spokespeople. Through a campaign of posters and print ads, we touted Continental’s key strengths from an employee’s view and helped the global leader target top recruits.

Continental Tire Print Ad