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[Deb/GFX]

Product Rebranding

CLIENT

Deb/GFX

WHAT WE DID

  • Rebranding
  • Photography
  • Print Ad Campaign
  • Video

Product Rebranding

Deb-USA, a global leader in skin care, had developed the world’s first industrial foam hand cleanser with added grit, but the name Solopol Gritty Foam Extra hampered the product launch. An expert in rebranding, Burke streamlined the name to a more memorable Solopol GFX and designed a logo to support the sleeker brand. A new tagline, Because You Deserve Better, emphasized the product’s ability to gently power away dirt and gave the cleanser immediate recognition.

ANNOUNCEMENT/SALES VIDEO

BURKE’s ability to concept, direct and produce videos in-house helped Deb-USA take Solopol GFX’s product launch to a more interactive level. Well-received by the client and its customers, the video generates excitement for the product, appreciation for the research behind it, and demonstrates Solopol GFX’s use in industrial settings.

LOGO + TAGLINE

Deb-USA, a global leader in skin care, had developed the world’s first industrial foam hand cleanser with added grit, but the name Solopol Gritty Foam Extra hampered the product launch. An expert in rebranding, Burke streamlined the name to a more memorable Solopol GFX and designed a logo to support the sleeker brand. A new tagline, Because You Deserve Better, emphasized the product’s ability to gently power away dirt and gave the cleanser immediate recognition.

PHOTOGRAPHY

To help demonstrate the product’s efficacy and industry-changing results, BURKE shot and directed all photography to support Deb-USA’s product campaign. The new images pop in trade publications and on printed materials.

PRINT AD CAMPAIGN

When concepting print ads, flyers and posters, BURKE focused on Deb-USA’s renowned skin care reputation and extensive product research. By focusing on the healthy advantages of Solopol GFX, confirmed by end user and lab results, we were able to penetrate the market and increase national sales. Easy to scan copy and images help users absorb messages quickly and affirm that Solopol GFX removes the toughest grime while conditioning hands.


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