Paceline Designs
Paceline Logo

Paceline Advanced Medical Solutions Website

After years in business as RX Textiles, the medical products company rebranded with a new name of Paceline, now offering advanced medical solutions. The first challenge with this project was to create a website that would represent both sides of their business: a Custom Solutions side involving private label product development, as well as a branded product side pushed by distributors. BURKE resolved this by building the Paceline website with two different main menus and homepages, and a cohesive design that varies in colors depending on the section—one for each business unit. The second challenge was Paceline’s vast amount of products and images that needed to be showcased on the branded product side. BURKE created a custom top and side menu to make finding a particular product easy for customers and distributors. This responsive site implements a Custom Management System (CMS) that allows the client to update the website themselves.