After years in business as RX Textiles, the medical products company rebranded with the new name of Paceline, now offering advanced medical solutions. A challenging aspect of this project was to create a website that would represent both sides of their business: a custom solutions side involving private label product development, as well as a branded product side pushed by distributors. We handled this by building the Paceline website with two different main menus and homepages, and a cohesive design that varies in colors depending on the section—one for each business unit.
Another challenge faced was the vast amount of products and images that needed to be showcased on the branded product side. We created a custom top and side menu to make finding a particular product easy for customers and distributors. This responsive site implements a Custom Management System (CMS) that allows the client to easily update the website themselves.