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BURKE is back with our top 10 weekly articles for you!

This week our content features tips on appealing to Gen Z, a helpful guide to asking questions during web development, insights into workaholism culture and more!

1. Google Takes its First Steps Toward Killing the URL

Google is taking the initial steps to change URLs as we know them, so browsers better convey what sites the user is looking at rather than relying on the user to decipher complicated URLs that can be misleading and lead to illegitimate sites.

2. Arby’s Just Launched a Subscription Service and it Sold Out Almost Instantly

This unique campaign by Arby’s generated tons of online conversation and interest in their brand. It’s a great example in showing how to create user excitement and intrigue, and how classic marketing initiatives like merchandise and subscription services are still relevant in the digital age.

3. Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide

This article is relevant and attempts to dive into the difference between controversial advertisements that actually inspire and encourage productive conversation, vs. ones that are perceived as exploitative and tend to flop with audiences. The examples serve as a helpful guide to tell the difference between the two.

4. 100+ Questions You Must Ask When Developing a Website

A great guide to questions you should be asking during the web development process, a lot of these would definitely be helpful when attempting to pull specifics and direction from your colleagues and clients.

5. Creative, Short-Form Video: The Secret Weapon in Getting Gen Z on Board With Your Brand

Gen Z is on track to becoming the largest generation of all time and advertisers need very to generate specifically tailored content to appeal to them. They love authentic, creative content and short-form videos are a great medium to express that!

6. Hustle Culture Worships Workaholism

This trending topic on LinkedIn combats the stereotype that Millennials are lazy and dives into the complexities of the “Hustle Culture” that has been fueling the Millennial workforce.

7. Hulu Will Run On-Screen Banner Ads When People Pause Shows

Hulu created an interesting way to incorporate advertising to video without hindering the user’s access to their desired content. Streaming services are growing in popularity and therefore as an effective marketing tool, it’s important to know how to successfully advertise on these platforms!

8. LinkedIn Video Use is Rising Among Creators, But There’s No Monetization Product Yet

Video content on LinkedIn is generating great engagement results since the option became available across the platform, even without paid video advertisement options yet. The organic reach of video on this platform was praised in this article, and something to definitely keep in mind when planning out your social content.

9. Skittles Broadway Super Bowl Ad

Skittles is developing a reputation for breaking the status quo with iconic Super Bowl ads that aren’t Super Bowl ads at all. This year “Skittles Commercial: The Broadway Musical” made it’s debut in front of a live audience on Super Bowl Sunday, and will most likely never be put on again. Last year they also did something out of the ordinary by creating a multimillion dollar Super Bowl commercial that was only shown one single person, whose recorded reaction was used as the actual advertisement.

10. Heinz Made Ketchup Caviar so Valentine’s Day Dates Can Dine Like Fancy Trash

The perfect campaign to get you in the Valentine’s Day spirit. Heinz capitalized on the romantic holiday by creating a campaign around their exclusive Ketchup Caviar that they’re giving away sweepstakes style. It’s the perfect mixture of gross, fancy and funny.